Last Updated: May 4, 2017
- Health information subject to our HIPAA Notice of Privacy Practices (see Part II below); and
- Any other personally identifiable information that we obtain from you when you visit the Metro Imaging website.
II. HIPAA NOTICE OF PRIVACY PRACTICES
To learn how we collect and use health information protected under the Health Insurance Portability and Accountability Act of 1996 (HIPAA), and your rights and choices under HIPAA, please review our HIPAA Notice of Privacy Practices available at:
III. WHAT INFORMATION DO WE COLLECT?
We collect any personally identifiable information that you provide when accessing or using this website. This may include your name, phone number, mailing address, email address, demographic and other personally identifiable information that you provide when you pre-register for an exam, complete a patient satisfaction survey, request that we contact you, or otherwise post or submit content on this website.
IV. HOW DO WE USE THIS INFORMATION?
We use personally identifiable information for the purposes made apparent at the time of collection, as well as to communicate with you, to provide you with our services, to resolve any exam or billing inquiries, to customize your website experience, to monitor and improve the quality of our website and services, and as otherwise permitted or required under applicable law. We also may use and disclose this information in de-identified form for the foregoing reasons or for other legally permissible purposes.
V. HOW DO WE SHARE THIS INFORMATION?
We may share personally identifiable information with our affiliates, with individuals and companies that perform services on our behalf, such as vendors that provide website development, online hosting, advertising, marketing, data analysis, and other professional services, and with online advertising networks in which we participate (as discussed in Section IX below). We also may share personally identifiable information when we believe disclosure is appropriate to comply with the law or to respond to a court order or subpoena; to prevent or investigate a possible crime, such as fraud or identity theft; to protect the rights, property or safety of ourselves or others; and as otherwise permitted or required under applicable law.
VI. ONLINE PAYMENT PROCESSING
Metro Imaging uses a third party payment service provider to process online payments. You acknowledge that such online payment transactions are processed via the payment service provider’s website, and that other than receiving confirmation of payment, we do not collect your bank account, credit or debit card, or other sensitive payment information when you submit an online payment. Although we use reasonable efforts to select a reputable payment service provider, we cannot and do not guarantee the security of such online payment transactions.
VII. EMAIL INQUIRIES AND NON-SECURE COMMUNICATIONS
When communicating with us using a non-secure method, please consider carefully what type of information you choose to share. For example, since email is not a secure form of communication, please refrain from including sensitive details such as your Social Security Number or credit card information.
VIII. AUTOMATIC COLLECTION OF INFORMATION
Certain types of information may be collected automatically when you visit the website. For instance, we or the online advertising networks in which we participate may collect the URL of the Internet site from which you linked to the website; the type of browser you are using; and information regarding your visit to the website. We do not treat this information as personally identifiable information unless it is combined with your name or other information that personally identifies you.
IX. COOKIES; ONLINE ADVERTISING
Like many Internet sites, this website may use session-based or persistent “cookies” or other tracking technologies to automatically collect certain information about you. We use this information to offer a more personalized browsing experience, including by tailoring content and offers that we, or the advertising networks in which we participate, display to you on the website and elsewhere online.
For example, we may use Google Analytics to collect information about your visit to this website, to deliver advertisements when you visit other websites, and to share information about your visit to this website with Google and other Google Analytics program participants.
Some areas of the website may require cookies, and cannot be used without enabling cookies. If you are concerned about cookies or tracking technologies stored on your computer, we encourage you to follow your Internet browser’s guidance for deleting such items after completing a browsing session.
X. HOW WE RESPOND TO “DO NOT TRACK” SIGNALS
Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, we do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” please visit: http://www.allaboutdnt.com.
XI. PRIVACY PRACTICES OF THIRD PARTIES
This website may contain links to or embedded functionality of Internet or mobile sites not owned or operated by Metro Imaging, including our online payment processing services provider, online advertising networks in which we participate, sites featuring organizations, services or news that may be of interest, and pages that we maintain on Facebook or other social media platforms. You should review the privacy and other policies of other Internet and mobile site providers carefully, as these policies may be different than the policies of this website. We assume no responsibility or liability for any third party Internet or mobile site operator’s privacy practices.
This website is intended for and directed to adults. In compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personally identifiable information from anyone under 13 years of age. If you are under the age of 13, please ask your parent or legal guardian to visit this website on your behalf, and do not provide us with any personally identifiable information.
XIII. ONLINE SECURITY
We have implemented security measures designed to protect against the misuse, loss or unintended disclosure of sensitive, non-public personally identifiable information that we collect through the website. However, please bear in mind that no website or data transmission over the Internet is totally secure, and we cannot guarantee the security of your computer, the website, or the Internet generally.
XIV. BUSINESS TRANSFERS
All personally identifiable information collected through the website is treated as a business asset, and may be transferred by us in connection with a sale or transfer of all or part of our business or assets, including without limitation as the result of a merger, acquisition, reorganization, dissolution or liquidation.